Double Up Food Bucks Colorado
The Double Up Food Bucks program doubles the value of federal nutritional (SNAP or food stamps) benefits spent at participating markets and food retail stores, helping people bring home more healthy fruits and vegetables while supporting local farmers. The wins are three-fold: more families have access to fruits and vegetables, local farmers gain new customers, and more food dollars stay in the local economy.
The Double Up Model
Double Up is the first statewide incentive program in Colorado to be rolled out with a uniform design, central administration, and local implementation. Similar programs have already been proven to be successful in rural, urban, and suburban communities alike across the state. The program is rooted in partnerships—both with local partners and key statewide efforts.
The 2014 Farm Bill included $100 million over five years to support the Food Insecurity Nutrition Incentive grants program, a new national healthy produce effort informed by Double Up’s strong track record in Michigan.
Fair Food Network has translated the Double Up program into a toolkit and is now working with partners from Arizona to Oklahoma to Colorado to bring this successful model to more communities.